About Us
Our story
Sereluma began in 2026 with a simple observation: the warmest rooms are rarely the most expensive ones — they are the best lit. A table lamp with a soft glow, a candle warmer instead of an open flame, a pendant light you can hang without calling an electrician. Small choices that change how home feels at the end of the day.
The name comes from “serene” and “luma” — calm light. That is the standard every product here has to meet.
How we choose what we sell
We are a curated store, not a warehouse. We research what people actually search for, choose products from established manufacturers and check each one against the maker’s specifications and photos before it is listed. Our catalog stays deliberately small, and if a product disappoints customers or ships badly, we take it off the store.
What we believe
- Honest delivery dates. Our products ship to you directly from our fulfilment partners’ warehouses, mostly in China. That keeps prices fair, but delivery takes 8–15 business days — and we say so on every page, before you order.
- Renter-friendly light. A large part of our range is battery-powered, rechargeable, solar or plug-in — beautiful light with no rewiring, no drilling into someone else’s walls, no electrician.
- Fair mid-range pricing. Quality home goods should not require designer-boutique budgets. We price between the throwaway and the precious — pieces made to be used daily.
Who we are
Sereluma Home Ltd is a company registered in England and Wales, company number 17461833, with its correspondence address at 128 City Road, London EC1V 2NX. It was founded and is run by Mariya Makhmudova. We answer every email personally at hello@serelumahome.com — usually within a few hours, always within 24.